Communications & External Relations

Creates and manages the institution’s content across various platforms and channels. This includes developing engaging and informative content for websites, social media, newsletters, and other communication materials. These positions also involve collaborating with different departments and stakeholders to gather information, conduct research, and ensure that the content aligns with the institution’s brand and messaging.

Plans and coordinates the logistics of industry and customer conferences, congresses, and events to increase product/brand awareness including: planning events (e.g., identifying/negotiating price for event space, determining event agendas, coordinating event marketing, etc.); setting up exhibition space and displaying promotional materials (e.g., brochures, product samples/demonstrations, coupons, branded merchandise, etc.); coordinating event catering, entertainment, and company speakers/representation at booths, demonstrations; managing program budgets and measuring lead generation resulting from events

Supports active involvement with the communities in which an institution operates including: Planning and implementing programs to improve the economic, social, and/or environmental quality of life in the community (e.g., community involvement/volunteering, company/employee giving, grant making, environmental clean-up, etc.). Building/maintaining mutually beneficial relationships with local business groups, community representatives, and not-for-profit institutions. Coordinating community outreach to promote the institution’s image in a positive and community-oriented way (internal events, facility tours, fairs, and other community events) In some institutions the work may also include: Implementing and monitoring performance metrics to demonstrate achievement of corporate responsibility objectives. Working with business leadership on approaches for addressing complex/sensitive community issues, targeting locations for initiatives, etc.)

Supports one or more components of the institution’s communications to promote a division or department, including developing, researching, writing, editing, and/or publishing written and digital materials. Implements strategic communications including publications, articles, proposals, communications plans, speeches, promotional materials and news releases.

Designs and creates non-interactive graphics and art including: applying graphic design principles (i.e., layout, imagery, typography, etc.) to communicate themes and messages in non-interactive communication materials; using graphics software (e.g., Quark, Illustrator, PageMaker, InDesign, Photoshop, Acrobat, etc.) and/or web-based graphics and design tools (e.g., Flash, FrontPage and Dream Weaver) to design and produce finished graphics/artwork; maintaining corporate identity, design standards, and policies; coordinating vendor services as required

Develops and implements marketing campaigns. Activities include: creating and/or coordinating promotional materials; identifying the optimal mix of advertising and promotional media channels that align with defined market segmentation (e.g., social media, website, radio/television, publications, billboards); coordinating the activities of the university’s promotions and events; planning advertising campaigns (e.g., budget estimates, preparing and negotiating advertising contracts); creating and/or coordinating brand promotional merchandise (e.g., mugs, bags, pens); measuring advertising and promotion effectiveness for return-on-investment.

Focuses on addressing the media and the general public to protect and promote the reputation of the organization. Activities may include: creating and distributing public communications (e.g., media releases, speeches, newsletters, social media communication, etc.).Organizing and acting as university spokesperson at promotional events (e.g., press conferences, open days, exhibitions, tours and visits, etc.). Preparing executives for media/analyst interviews. Responding to inquiries (e.g., first contact for inquiries from the public, the press, consumers, government agencies, etc. Active involvement in the community by planning and implementing volunteer programs, company/employee giving, grant making, environmental clean-up, etc.